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Setting Clear Goals

The First Step on the Runway to Success - By Geoffrey Gorman, courtesy of New York Foundation for the Arts

The carpeting is soft underfoot; the lights are dim except for those illuminating the paintings on the wall; the room hums with people crowding around the canvases, murmuring their approval and delight. You stand at the center of a group of admirers, glass of champagne in your hand, receiving praise and congratulations on your latest show. It's already an unprecedented success, which even on this opening night has brought you many thousands of dollars in terms of sales and dozens of requests for interviews in international art magazines.

Does it sound like a dream? It may be just a dream at this moment. But it can happen. However, before it does, you have to want it to happen. And that means setting goals.

Investing in Your Career — A Worthwhile Risk?

(courtesy of New York Foundation for the Arts)

In order to succeed in your career some financial investment is usually necessary, and the career of the fine artist is no exception: art supplies are expensive, art schools can be astronomical, and finished works may have to be framed, crated, shipped, and insured. There are outlays for postcards, postage, portfolios, brochures, slides, and even perhaps a website. And then there's the question of vanity galleries.

Preparing Your Art School Portfolio

By Karyn Tufarolo, Admissions Counselor, The University of the Arts, courtesy of New York Foundation for the Arts

You've scoured through the brochures, filled out the applications, wrote those navel-gazing essays about why you want to be an artist, but now the worst seems to loom over you. You have to present a portfolio of your work. It's difficult to trust your belief in your own art when you wonder "Am I good enough?" The key to your portfolio is to convey not only your skills, but also your potential to do more.

Curators' Chat: Eungie Joo Speaks with Lauri Firstenberg and Franklin Sirmans

Courtesy of New York Foundation for the Arts

Eungie Joo: When NYFA Quarterly editor Alan Gilbert approached me to do a piece on independent curating, I thought we should have this conversation together, because we’re all doing related work and our practices appear to be linked—we often write about and work with the same artists, we’re all about the same age, and each of us is publishing a bit. But we each have very different emphases and starting points, and I want to talk a little about how we all began in this field.

Dr. Art on Buying a Home

by Matthew Deleget, New York Foundation for the Arts

Part 1: How Much Can You Afford?

How many artists reading this article own their own home? Personally, I don’t know very many. I can probably count them on one hand.

Dr. Art on Paying to Exhibit Your Work

by Matthew Deleget, courtesy of New York Foundation for the Arts

Each year the Hotline receives hundreds of calls from artists who are desperate to exhibit their work. They are sometimes willing to do literally anything, which includes paying huge sums of money. Vanity galleries, national competitions, and unscrupulous dealers profit handsomely from this desperation. For this issue, Dr. Art has invited author and artist advisor Renee Phillips of Manhattan Arts International to discuss her views on artists paying to exhibit their work.

Jeff Canham

Dr. Art on Studio Visits

by Matthew Deleget, New York Foundation for the Arts

Congratulations! After all the hard work of compiling and sending out your portfolios, you’ve finally got people interested in coming to see your work first hand. Studio visits are the best way to introduce people to your artwork and they allow you the opportunity to discuss your concepts, process, materials, and more. Here are some things to keep in mind for a successful studio visit.

http://under30ceo.com/

Venture Philanthropy and Funding Credits

Ask Artemisia, Melissa Potter, New York Foundation for the Arts

What is venture philanthropy? Do any of these funders make grants in the arts?

Venture philanthropy shares many characteristics with the “venture capital” model of the for-profit sector. With a final goal of sustainability and organizational capacity building, venture philanthropy combines active relationships between funders and grantees with carefully considered investments in initiatives that have measurable potential.

Art and Coffee Shops: An Investigation into the Coffee Shop/Gallery Business

By Ilana Stanger, courtesy of New York Foundation for the Arts

I am sitting at Torreo Coffee shop in Center City, Philadelphia, with Chamyang "Wojo" Uknow, whose photographs — most of lonely men on lonely streets captured in classic browns and whites — grace the chartreuse walls. Wojo is talking about coffee and art, in particular, his own luck at getting shows at many Philadelphia coffee shop/galleries. "I prefer my work to hang in cafes rather than galleries," Wojo says, "I'll put my stuff in galleries, but I'd rather have everyone see my photographs every day than have those closed doors.

The Artist's Guide to Career Self-Assessment and Setting Goals

By Susan Koblin Schear, courtesy of New York Foundation for the Arts

You are not alone! No matter which discipline you work in, you will find comfort in knowing that many artists face the same challenges. These include being able to define their vision, evaluate their career, and set and achieve goals.

Ten Tips for Those Considering MFA Programs

So you want to be an artist... By Ilana Stanger, courtesy of New York Foundation for the Arts

Here are few things to consider when choosing an MFA program:

1. Consider how many years you want the program to be.

Ten Habits of Successful Artists

By Geoffrey Gorman, courtesy of New York Foundation for the Arts

By analyzing and looking at the careers of other successful artists I have identified the habits that help them succeed.

The Etiquette of Getting Grants

Shakurra Amatulla (The Grant Lady), courtesy of New York Foundation for the Arts

A little grant writing advice can go a long way. In the following article, Shakurra Amatulla outlines some of the basic information necessary for researching and writing grants.

So you want a grant—that chunk of money that’s "out there" just waiting for your request? But you’re impatient, sometimes believing that the road to success must open before you faster than Moses parted the Red Sea. In your search for grants, you buy and read everything about this free cash, continually look for people to guide you to said loot, and still you haven’t gotten any closer to it.

Using the Internet to Market Your Work

By Beth Kanter, courtesy of New York Foundation for the Arts

An artist who wants to get her or his work noticed must enter the marketplace with a good plan and set of tools. The Internet has become an essential channel for distributing traditional artist marketing tools such as résumés, press releases, work samples, and business cards. This essay provides basic advice about using the Internet to enhance your marketing efforts.

Can an artist Website bring you fame and fortune?

The simple answer is no! Artist Websites work best as an extension of traditional marketing efforts and can save time and money.

Ten Tips for Success in the Art World

(courtesy of New York Foundation for the Arts)

I am always interested to hear how artists succeed in the art world. Most artists don't have an advisor to help them, galleries don't seem to have as much time for career development, and unfortunately the days of being discovered are over. Therefore, I have come up with my ten tips to help artists succeed.

Michael Tompsett

The Art World is Bursting Apart

An Art Consultant's Insight into the Myths and Realities of the Artist's Life By Geoffrey Gorman, courtesy of New York Foundation for the Arts

"The art trade is a discreet, unregulated, and highly fragmented industry. Auction specialists and dealers who have been in the business for decades cannot pin down how many art dealers exist or the breadth of worldwide annual sales." -ARTnews, January 2000

The art world is bursting apart. It has literally fragmented into pieces -and turned on its head until it is unrecognizable. All signs predict it will continue its headlong course, exploding well into the next decades.

New York Foundation for the Arts

Money Basics - What is a Budget?

Courtesy of New York Foundation for the Arts

A budget is simply a plan for how you earn, spend, save and invest your money. Creating your budget is one of the first things you should do as you begin to organize your personal finances.

Why? Because having a budget is the key to making your money work for you. Until you actually calculate how much money you earn after taxes - and until you figure out how much money you spend every month - it's impossible to establish a savings or investment plan that will work.

The Art of Self-Promotion

Proving your worth in the marketplace

Although most artists, writers, and musicians wish for an agent or manager to help them sell their work, most must first prove their worth in the marketplace.

Portfolio Development for Artists Working in All Disciplines

By Susan Myers, courtesy of New York Foundation for the Arts

Your portfolio is a valuable tool in your arsenal as an artist, and it is often the first opportunity you have to impress and influence those in charge of making the decisions and choices that affect you and your work. By developing and preparing a professional portfolio, every artist is taking a step towards ensuring her or his own success.

seobrook.com

Proposal Writing for Funding Projects

By Yedda Morrison, courtesy of New York Foundation for the Arts

Securing a grant requires organization, research, and follow-through. Below you will find the key components for a successful search and a brief description of the different types of granting organizations.

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