MARKETING & PR COORDINATOR

Submitted by mgillani on Fri, 03/23/2018 - 4:17pm

Silk Road Rising is a nationally recognized leader for exploring Asian and Middle Eastern cultures through the arts. We believe that stories overcome stereotypes. In addition to utilizing storytelling to unleash curiosity about the world, we work to build bridges of understanding between all communities through our learning programs.

 

We fulfill our mission by focusing our resources on three equally significant programs:

  • Live stage dramatic work

  • In-school and community-based educational & civic engagement programs

  • Online video plays

 

As we continue to grow our impact, we are now looking for an experienced individual to join our family as a Marketing & PR Coordinator.

 

TASKS ASSOCIATED WITH THIS POSITION

 

5% of your time is invested in planning and reporting on your work

  • Create and maintain content calendar.

  • Develop, set in motion, and follow through on marketing strategies.

  • Present a weekly status report to the executive director.

10% of your time is invested in maintaining our websites

  • Manage and update website content (SquareSpace).

  • Provide reporting on website performance using Google Analytics.

40% of your time is on creating & distributing content; and, promotions

  • Learn the institution’s “voice” for communicating messages.

  • Compose and send out a weekly e-newsletter (via MailChimp); collaborate on content with Executive Director.

  • Create copy to promote events (ranging from live stage productions to online video plays to panel discussions).

  • Write and distribute press releases.

  • Write public interest stories and news releases for distribution.

  • Create and maintain a comprehensive press list.

  • Contact press and pitch stories; setup interviews for press. Pitch and secure placements in newspapers, magazines, television and radio shows and websites.

  • Invite press to events; create & provide press with press packets

  • Develop quarterly donor newsletter; write stories for inclusion.

15% of your time is on developing content and lists for promotional materials

  • Create copy for postcards, flyers, and brochures.

  • Edit Photoshop and InDesign files for promotional materials.

  • Create advertising copy; identify and place advertisements in publications.

  • Generate patron lists for mailing materials.

20% of your time is on managing service providers

  • Manage graphic artist who designs promotional materials.

  • Solicit bids and place orders for printing and mailing materials.

  • Schedule professional photographer / videographer as necessary.

  • Work with videographer to create videos including b-roll, archival, and promotional videos. Interview subjects, provide storyboard, text, and visuals to videographer to generate videos.

  • Conduct outreach to area arts organizations to solicit mailing lists and cross promotional opportunities.

  • Work with service organizations where we are members, including Choose Chicago, Chicago Loop Alliance, Arts Alliance Illinois, and Forefront, to promote the theatre and list upcoming programs for marketing exposure.

  • Attend events at service organizations to increase skills and build network.

10% of your time is overseeing social media:

  • Maintain social media profiles and pages with three unique posts per week on each platform (Facebook, Twitter and LinkedIn); maintain YouTube pages.

  • Create and manage ads on Google, Facebook, and Twitter.

  • Take photos at events.

Requirements
Skills & Qualifications: 

Excels in the following Technical Skills:

  • Has excellent skills using MailChimp; familiarity with Adobe Suite products (in particular PhotoShop and InDesign); SquareSpace; Facebook; Twitter; YouTube; LinkedIn; Google Apps (Gmail, Spreadsheet, and Docs); and, Google Analytics.

  • Is an exceptional creative writer and editor.

  • Has an excellent eye for visuals and able to integrate images with words for weekly e-newsletters.

Exhibits the following Attributes:

  • Is able to manage multiple tasks simultaneously; meets deadlines and responds to urgent requests in a positive manner.

  • Has experience working in a non profit cultural organization.

  • Is a team player, enjoys collaborations, and seeks out feedback.

  • Thrives in an entrepreneurial, informal, and independent environment.

  • Is committed to being excellent with every project. Takes responsibility for outcomes. And, demonstrates ability to learn from experience.

  • Is self-motivated and driven to succeed.

Demonstrates Experience:

  • Has 3 plus years of full time work experience in marketing and public relations.

To Apply: 

If you have a minimum of 3 plus years of full time experience in marketing and public relations, send a cover letter and resume to: Malik Gillani, Executive Director, at: info@silkroadrising.org Please detail how your experience is aligned with the duties outlined above. Include examples that reflect how and how often you go above and beyond call of duty.

Contact Information
Contact Name: 
Malik Gillani
Contact Email: 
Organization: