- Vanity metrics vs. success metrics
- Free metrics available for social media profiles
- Strategy components
- Using metrics to shift course
- What is ROI?
- How do you identify ROI?
- ARTICLE | Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics by Kevan Lee (Buffer Social)
- TOOL | Google Analytics
- TOOL | Facebook Insights
- TOOL | Twitter Analytics
- ARTICLE | How to Build a Social-Media Strategy that Works by Jeff Foster (Entrepreneur)
- REFERENCE | Social Media ROI: 11 FREE Tools for Measuring Social Media Success by Chuck Price (Search Engine Watch)
- CHAPTER | Assessing Your Company's Marketing Strategy
by Gary Vaughan (Sponsored by the Coleman Foundation)